Hello, I'm a Conceptual Designer and Art Director who infuses every project with heart and soul, taking pride in turning visions into captivating experiences. I keep up to date on cultural advances, and recently, I've been working with influencers launching their beauty ranges, which is great for me to keep my skin prepped while creating impactful experiential campaigns with Momentum Worldwide. I transform ideas into vibrant campaigns and mentor your creative crew with a dash of happiness.
Collaboration is in my blood. I began communicating with my twin in the womb, navigating our exit into the world together. Life has taught me valuable lessons about love, loss, and growth, shaping me into a kind and empathetic designer.
If you're in search of a creative professional who can bring, concepts, beauty and laughter to your projects, your search ends here.
testimonials
Sarah Poole
Creative Director Momentum Worldwide
Brand - American Express
Melissa is warm, friendly and a lovely creative to work with. A real team player. She designed some great event collateral for us and gave beautiful direction on the styling and gifting of the event. The end result was a big success with the client.
Sarah Freeman
Sarah Freeman Design Ltd
Brands - Superdrug, B&Q and Go Travel.
I have worked with Melissa for many years and have always admired her passionate, creative approach to every project. Her forward thinking designs always hit the brief and drive market presence and performance. She has a great knowledge of packaging and brand design and development as well as vast experience in photo shoot styling, identity creation and web design. It is my pleasure to recommend Melissa Lancaster.
Lorna Allan
Art Director & Photographer
Brands - Diageo, SnapChat and Loupe & Line.
I worked together with Melissa on a pitch for a Snapchat Creative Council project, and my experience collaborating with her was amazing! She's full of ideas and inspiration with a sharp eye for detail. Melissa works really fast and is a complete whizz at visually bringing together ideas in clear communication. She is a motivated and an enthusiastically inspired team member, a true asset to any project! I highly recommend Melissa for any creative project and look forward to working with her again!
services
Brand Identity Design: Developing visual identities for businesses, including logo design, typography, color palettes, and overall brand style guidelines.
Creative Concept Development: Generating unique and innovative ideas for marketing campaigns, advertisements, product launches, and other creative projects.
Graphic Design: Creating visually appealing designs for various mediums such as print materials (brochures, flyers, posters), digital graphics (social media posts, website visuals), packaging, and more.
Illustration and Artwork: Providing custom illustrations and artwork that align with the client's brand and creative vision.
Visual Storytelling: Crafting visual narratives and storyboarding for videos, animations, and presentations.
User Experience (UX) Design: Designing intuitive and user-friendly interfaces for websites, mobile apps, and other digital platforms.
Print Design: Designing layouts and preparing files for print production, including business cards, stationery, catalogs, and other promotional materials.
Brand Strategy: Assisting clients in defining their brand positioning, target audience, messaging, and overall brand strategy.
Art Direction: Guiding and overseeing the visual direction of projects, working collaboratively with copywriters, photographers, and other creative professionals.
Creative Consulting: Providing expertise and advice on design-related matters, offering recommendations and insights to enhance clients' visual presence and brand communication.