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Captain Morgan

Advertising Campaign Concept


Photographer Daniel Thomas Smiths -

Project for Diageo - The brief

Speak to the post-millennial generation, making the Tiki Rum Mango and Pineapple an appealing experience for them. 


Creative Strategy

Following the values and the mood of Gen Z, "Be genuine, be yourself, make acceptance one of the main values", the idea has been to represent the Tiki experience like the moment in which you can be whatever you want and be comfortable with yourself and your friends. 'Show Your Tiki Side'.

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