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The Good Therapy Clinic

Wellness Therapy Clinic

A visual identity with space to breathe.


Creating a calm and sophisticated visual identity that can unwind a busy mind.

Naming - good* incorporated into the name the good therapy clinic allows the mind to be still and lift spirits, creating a feel good space. the word good instinctively assures the client there is a good ethos here. The use of lowercase letterforms feels approachable and relaxed.


This soothing blue hue is nature-inspired, evokes a fresh feeling of calm. Blue calls to mind feelings of calmness and relaxation. It is often described as peaceful, tranquil, secure, and orderly.

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