The Good Therapy Clinic

A visual identity with space to breathe.

 

Creating a calm and sophisticated visual identity that can unwind a busy mind.

​

Naming - good* incorporated into the name the good therapy clinic allows the mind to be still and lift spirits, creating a feel good space. the word good instinctively assures the client there is a good ethos here. The use of lowercase letterforms feels approachable and relaxed.

 

This soothing blue hue is nature-inspired, evokes a fresh feeling of calm. Blue calls to mind feelings of calmness and relaxation. It is often described as peaceful, tranquil, secure, and orderly.