Go Travel
In-House Lead Senior Creative.
Print, Digital Design, Product and Packaging
Credits
Photography - Charlie Troman
Makeup - Amanda Robbins
Creative Direction and Conceptual Design to Revive and Refocus Go Travel Limited, the Global Leader in Travel Accessories.
'Breaking America' became the brief, and 'Be different from traditional travel aesthetics' became my mantra to promote Go.
Liaised closely with directors, product designers, retouches, and other stakeholders to ensure the smooth running of project operations and processes. Engaged in conceptual designing, implementation, photo shoot production, and event management. Reviewed and approved creative work, and provided feedback and guidance to ensure that the work meets the brand standards and project objectives.
Print and Digital New Product Campaigns
Travel Goods Show, Las Vegas. Concept and Art Direction
