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Lash Famous
Branding, Print, Art Direction and Beauty Packaging
Creating a brand story starting with the tagline 'Make them Stare'.
I then created a visual identity for Lash Famous and an eyelash accessory range for professional makeup artists and eyelash specialists.
Lash Famous's debut Flexii Lashes created record engagement and doubled profits, gaining 6,200 new Instagram followers.
Flexii Lash Textured eyelash style Sold Out in the first week, when we launched them on International mens day.
Flexii Cluster Lashes are now a must-have pro makeup artists kits, with high profile celebrities including Mollie King, Amanda Holden and Kate Garraway wearing Flexii Cluster Lashes.