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Branding Identity and Art Direction 

LS Hair’s uniquely crafted wordmark and supporting monograms created for Lisa Stevenette give the brand identity flexibility across its many touch points. Adding a flourish to individual letterforms gives a sense of modern simplicity, crafted with a nod to waves encapsulating the sense of style and glamorous vision of the brand.

The identity is supported by a rich and layered brand palette including tactile colour and materials. A colour palette grounded in mid-grey, black and white, brought to life with gold.

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